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Nuove e interessanti proposte di scritture con alfabeti, lettere e logo sono state elaborate dallo staff artistico di ArsMeteo.
La promozione dell'immagine di una Nazione, del territorio, delle varie regioni, citta' e paesi, puo' essere veicolata anche con la calligrafia.
The image of Nations, local areas, regions, cities or countries, can also be promoted with handwriting.





TIM
TIM (website: www.tim.it) has been established as an independent company in 1995 due to the Radiomobile Services Division of Telecom Italia. In this way TIM has seized the opportunity to split the rising activities of the mobile and the fixed telephony.
Nowadays the brand positions itself as the best solution that offers you everything you need, WITHOUT FRONTIERS.
Point of difference:: Italian character.
Creative strategy: The client is the center, that is also expressed from the new payoff “You, without frontiers.”
Reason Why: TIM is very careful towards its client’s needs. That’s why TIM proposes always several offers that give to every single client the chance to spread infinitely his communication possibilities allowing him to get through to other people.
Peculiar contents of the campaign: Humanization.
Print and affixing campaigns: People take actively part to the new print campaigns (the first on air was on may 29th 2008), composing words with their own bodies. These words are the answers to the headlines in which is expressed the end benefit of the product that is communicated in the ad.
Agency: Euro RSCG Milano - website: www.eurorscgmilano.it